Saturday, 3 March 2012

U2 can be creative


Yes, you too can be creative, but how? At the outset, one has to be original. You have to shed off the myth that only artists and scientists are creative. A child crying to get a toy is as creative as a painter or a sculptor planning their masterpieces. Recall the last excuse you gave to your school teacher for reaching late to school. Wasn’t that creative? Creativity can be manifested in an idea for cooking, creating a new game, launching a product or unique advertisement copy, just anything.

Pre-requisite for creativity is surprisingly, not a high IQ, in fact, illogical bizarre thinking gives birth to creativity. Experiments are not conducted with results in mind, so also in case of any new design or a style. The easiest thing coupled with creativity is, there is no age-barrier. At any point of life, a person can be creative, though the output may be low with growing years but the quality becomes more refined. Be prepared to be called a neurotic or crazy even eccentric. Galileo, Aristotle too were called the same. CRAZY and CREATIVE, both begin with ‘C’. innovative, isn’t it?

Steps to be creative
  1. Birth of an idea:  Think of new ideas, the nascent ones.
  2. Gather and assess:  Do your research, visualize the obstacles and appraise the results.
  3. Act:  Explore in actual, put it into practice, face the hardships—let people criticize, be a good critic yourself.
  4. Incubate:   Use your imagination to communicate with your subconscious. If you get stuck up somewhere—take a break, distract yourself from the monotony—take a shower or a walk –it helps.
  5. Illuminate:  Check when you are most creative? Do ideas come to you while having a bath (Eureka), running, going to sleep, playing? 
  6. Polish:  Check how to improve, refine yourself.

Mission completed—relax and celebrate. It is always good to suffer from a ‘buyers regret’, it helps you to move on—go ahead.    

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