If you are a good singer and have not yet
got a break, try You Tube. The recent craze on You Tube is a song by Dhanush. The song is called ‘Why this
Kolaveri di” and it has captured the imagination of millions of youngsters
throughout the country. Being on You Tube made this actor and singer more
popular than the fact that he is the son-in-law of superstar Rajnikanth. Another
song ‘ O mere jaana, tune nahin jaana’ has become a rage among youngsters.
The
song was composed by a student of Indian Institute of Technology, Guwahati, Rohan Rathore, who was ditched by his
girlfriend as he was suffering from cancer. He died 15 days after recording the
song. You Tube helped his voice and story reach millions of people throughout
the world.The brainchild of three former employees of
Paypal, who started it in 2005, it has become the favourite website for viewing
videos free.
Some other singers/bands that have become
famous on You Tube are Beygairat Brigade
(Aloo Ande), Rebecca Black
(Friday), Jusitin Beiber (Never say
never) and others. Begairat Brigade is
a Pakistani band, whose song ‘Aloo Ande’ has catchy and controversial lyrics.
The band decided to use You Tube to vent their anger on the socio-political
scenario of their country. Had they released an album, as is done
conventionally by singers and bands, they would have certainly faced a ban and
probably a jail sentence. Similarly, Rebecca
Black, an American singer who sang ‘Friday’ has used the medium extensively
to promote her song. The music video has been viewed more than 30 million times
by viewers across the globe. Similarly, Justin
Beiber became famous, in fact even more famous than established singers and
bands due to You Tube.
Music on You Tube is a medium to draw
attention of listeners towards a singer or a band. Some have been noticed and others,
ignored. Yet, a factor that unites all these singers and bands is their desire
to be heard and their use of technology to do it.
It is interesting to note that around 12
percent of all videos that are available or at this moment being uploaded on
the website violate copyright. Some videos use copyrighted materials like
songs, trademarks, logos and others. The number of videos uploaded daily is
200,000 or more. Eighty percent of all videos that are uploaded are amateur
videos. An amateur video is made by a person who is not in the business of
filmmaking. They can be made on a cell-phone or a handheld video camera. It
includes amateur music videos too.
www.jayhind.tv,
is the first Indian channel exclusively designed for the Internet. The
brainchild of Abhigyan Prakash, the
executive producer of ‘Movers and Shakers’, it is hosted by Sumeet Raghavan, a
popular television anchor. The channel was started after the success of You Tube
and Internet has become a very popular medium for entertainment and
information.
Manjula
Jain, an avid cook who enjoys cooking healthy
dishes, became popular on You Tube. In an era, when cookery shows are common on
television, she was lucky to have You Tube. She, just like many others, has
utilised the website fully.
You Tube has made unknown faces popular not
only in their countries, but all over the world. Had they used or chosen any
other medium like television and others, it would have taken a lot of time to
get noticed. Probably, some of them would have remained unknown.
Some artists, businessmen and others who
have become on famous You Tube are Kina
Grannis who recorded and uploaded her amateur music video and is now on the
verge of a record contract, Marie Drigby
who uploaded her amateur music video and has now been signed by Hollywood
records, Tom Dickson an entrepreneur
who uploaded a video demonstrating a product. He was featured in the Late Show
with Jay Leno.
Everyday, countless budding musicians,
singers, theatre actors, businessmen and others upload their videos on You
Tube. Recently, a version of ‘Why this Kolaveri di’ was uploaded on You Tube by
Sonu Nigam. His son, Nevaan has sung the song in his own style and it is very
popular on the website.